Buyers are busy people and are constantly bombarded with sales pitches. They know how to tune out salespeople and focus on their key objectives by leveraging their networks to get referrals for service providers. This is why follow-up is key. Here are my top five tips...
In the latest episode of Ryan's Remarks, P+P blogger Ryan Sauers explains that successful “integrated marketing” in 2018 means finding the correct blend of traditional and digital mediums and touchpoints...
In the latest episode of Ryan's Remarks, P+P blogger Ryan Sauers answers the question: “Why should we settle for satisfied customers?” Quite simply, we should not. We must, instead, work to transform customers into raving fans...
My company, in conjunction with three other service providers, recently hosted a marketing services procurement panel in Dallas. We wanted to get marketing decision makers together in one room to pick their brains. What are their successes? Their challenges? What do they believe are the best procurement services practices? We wanted to learn, from a marketing perspective, what they look for in a print supplier company...
With great ROI, marketers continue to use direct mail. However, direct mail marketing that works today is vastly different than five years ago. Take a look at the pieces you are getting in the mail, they are more targeted, personalized and engaging than ever before. Technology has allowed us to increase ROI even more...
In the latest episode of Ryan's Remarks, P+P blogger Ryan Sauers discusses the three vital "C" words to learn and embrace in order to increase your sales in 2018...
On April 19, I scheduled an in-person meeting with a technology prospect in San Jose. The meeting was with procurement and the director of creative services. A week earlier, I had blocked out time in my schedule to prepare. I remember staring at my blank computer screen wishing I had a plan...
In this short video, P+P blogger Ryan Sauers explains the importance of being highly efficient and effective in all sales, marketing and communications...
P+P blogger Ryan Sauers discusses why being genuine, consistent, transparent and REAL is why authentic behavior is so important in sales and marketing...
Are you asking prospects to: answer questions leading to an outcome you want? Be persuaded by research to form a conclusion? Beware. In doing so, you are asking customers to become vulnerable. Nobody likes feeling vulnerable...
