Business Strategy

FONO. Do you know what that is? We’ve all heard about FOMO, “Fear of Missing Out.” But FONO is a different fear. FONO is “Fear of No.” FONO is the No. 1 reason most people never get wealthy in this business. It’s the No. 1 reason why some people fail in this business...

As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Ross Silverstein, president and CEO of iPROMOTEu, Wayland, Massachusetts. Here, he traces his path to promo success, shares his industry predictions and explains why reputation matters...

Hit Promotional Products, Largo, Florida, announced the promotions of Jennifer Grigorian to chief marketing officer and Krista Ward to vice president of marketing. "Hit is very pleased to be giving Grigorian and Ward a chance to use their years of experience with our organization to better...

OneTouchPoint (OTP), a marketing execution services provider backed by ICV Partners, announced the appointment of John Rodriguez as general manager of its Austin, Texas, location. Rodriguez has over 40 years of printing industry experience and a proven record of driving strategy and building high-performing operational teams...

Grossman Marketing Group, Woburn, Massachusetts, has hired David Granetz as its vice president of sales and business development. He joins the team from MOSAIC, where he previously served as the vice president of promotional products and sales. Prior to MOSAIC, Granetz's experience consists of various...

How can you attract creative talent in a strong labor market, especially one where so many workers can work remotely? If having an in-house design staff is new to your print shop, know that hiring for a creative position is different than hiring for other types of positions. Not sure where to start? Here are tips on how to hire the right designer for your business...

As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Jeff Hartman, president and CEO of CP Supply, Bettendorf, Iowa. Here, he explains what motivates him, imparts advice on navigating current business challenges and shares an exciting investment for 2023...

Calloway Cook, founder and active president of the supplements company Illuminate Labs, discusses with host Greg Muzzillo the miscommunication between consumers and the dietary supplement industry, and reveals his best advice for aspiring entrepreneurs...

One of the first items on a strategy and planning agenda is to articulate and ensure alignment on three foundational statements: mission, vision, and values. For organizations who have yet to develop these, it can be a challenging exercise. For those who do have them...

Stran, Quincy, Massachusetts, announced that promotional product industry veteran Nicole Brown has joined the management team in the role of vice president of operations, reporting to Chief Operating Officer Sheila Johnshoy. Brown began working as a full-time contractor at Stran in August 2022 to help...