Sharon, Pennsylvania-based Victor Printing, Inc. recently announced its new tagline: “Since 1919, Great Service Never Gets Old.”
Victor Printing held an internal contest where employees submitted their ideas for a new tagline. The winning tagline was chosen from a medley of runners-ups.
“We wanted to convey the service aspect of our business in our new tagline,” remarked Terry Richards, partner of Victor Printing. “With so much of print business going towards online service, people have forgotten what ‘real customer service’ is really like.”
Richards cited that the company’s primary purpose has been “customer since the beginning;” the beginning, of course, goes back to 1919 when William Victor Richards started in the printing industry in the basement of his parents’ home. Today, the company houses more than 75 employees in its Western Pennsylvania headquarters.
“At Victor Printing, we want to discuss your print options. There may be a different, more efficient way to complete your project, but you would never know that ordering online,” remarked Richards. “Even as technology makes our society more impersonal, customer service still plays a huge role in any business and often makes or breaks an operation.
“The new tagline represents the company’s reliability, quality, prompt service and our willingness to go the extra mile for a customer with a special project or tight deadlines.”
For more information, visit www.victorptg.com.
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