Stuart Boyar

Butler Street, a leading provider of client loyalty research and retention programs, in conjunction with NAPCO Media, Printing Impressions, and Print+Promo, has announced its 2017 Best of Print & Digital Award Winners. Winning companies are selected based on their Net Promoter Score...

Distributors can increase sales of printed products by mixing business with pleasure. Regardless of the economy, the weather or world affairs, people love to be entertained. From sporting events to music and theater, there would be no audience without printed products. Distributors who aren't pursuing this often-overlooked niche are doing themselves a disfavor, say manufacturers. In addition to big-name national events, there are literally hundreds of entertainment-related activities happening in every community. Some are annual events, such as arts festivals, county fairs, 10K runs, or home and garden shows. Others may be one-shot events to celebrate a town or company anniversary or team championship.