Nancy Phillips

Distributors, mark your calendars. The Specialty Advertising Association of California (SAAC), the Southern California region's nonprofit association, will host The 2013 SAAC Show on Aug. 7-8 in Long Beach, Calif.

A little security goes a long way to protect end-users from the bad guys. Let's face it, no industry is immune from fraudulent activity. In fact, recent reports indicate that the United States suffers more than $200 billion in losses per year due to counterfeiting and duplication. And the situation isn't improving. With sophisticated—and not-so-sophisticated—technology, along with countless Web sites offering high-tech imitation documents, thousands of less-than-honest individuals are robbing unsuspecting businesses blind. This is exactly what drives Pro Forms, Paso Robles, Calif., to stay one step ahead of the bad guys. With 12 patents for print security features, and three pending, Pro

These eye-catching products can add value to your sales portfolio By Eric Fiedler Holographic labels are like fine china—both are used primarily for special occasions. While such a product may not do much to boost sales volume, it is still a good item to have in your repertoire. "Once in a while we'll get a customer who wants to run a special promotion without much emphasis on cost," said Michael O'Hare, president of Northeast Quality Products, Newburyport, Mass. He has seen some interest in the product from manufacturers of food, health and beauty and other consumer products. "No matter what you do with