The way Lynn M. Rogge sees it, operating on price alone is the worst blunder a distributor can make. And with 50 years in the game, it's a safe bet that he knows a thing or two.
Lynn M. Rogge
Elise Hacking Carr is managing editor for PRINTING United Journal, and the special projects editor.
Allen Simon is hopeful.
It's a hard product to miss. In fact, some distributors may be intimidated by its size. But, they should be more fearful of the possibility of a missed opportunity.
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