Edward L. Dignam

Sean Norris is editor-in-chief for Promo Marketing. Reach him at [email protected].

Elise Hacking Carr is managing editor for PRINTING United Journal, and the special projects editor.

According to Forrester Research's U.S. Online Retail Forecast, 2011 to 2016, the e-commerce market is expected to grow from 167 million consumers in 2011 to 192 million by 2016. That's a big jump, but the projections only quantify what we already know: E-commerce is changing the way people shop.

The typical working teenager is busy stocking grocery shelves, ringing up customers or hoping for a generous tip. Edward L. Dignam's experience was a bit different.

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