These days, it’s easy to go for the quick sell without weighing the benefits of building lasting client relationships. This may bring short-term success, but if you’re looking for long-term business growth, you should consider supplementing your business model with a consultative selling approach...
Bruce Felber
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
Brendan is the content director for ASI's Print & Promo Marketing media brand, which brings together the promotional products, apparel, commercial print and product decoration industries. His coverage includes in-depth company and personal profiles, trend pieces, and multimedia content.
Technology moves about a mile a minute these days. You've finally mastered Facebook only to discover the next big thing has already happened.
Sometimes people say "no." Great for the existence of free will, anti-smoking campaigns and getting television abominations like "Dads" cancelled, but not always good for your bottom line. It should go without saying that that little two-letter word can be bad for business, and yet here we are talking about it. Why?
Tired of getting beat up on price? Tired of losing clients to web stores, manufacturers who sell direct and competitors who seem able to undercut you at will? Maybe it's time to reconsider the role price plays in your business.
More Blogs
