In a last-ditch effort to drive sales, many companies are increasing their social marketing spend. But by treating this technology as a Hail Mary pass, the gap between social media strategies and business value only continues to widen.
Wilmington, Mass.
Elise Hacking Carr is managing editor for PRINTING United Journal, and the special projects editor.
Sean Norris is editor-in-chief for Promo Marketing. Reach him at [email protected].
Wayland, Massachusetts-based, iPROMOTEu, recently announced that three multimillion dollar distributors have affiliated with the company and joined iPROMOTEu's network of independent distributor affiliates.
The first time I noticed a QR code, I was in a restaurant. The place had a self-serve soda fountain, and the code was on the side of one of the paper beverage cups.
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