Holland, Ohio

Brendan is the content director for ASI's Print & Promo Marketing media brand, which brings together the promotional products, apparel, commercial print and product decoration industries. His coverage includes in-depth company and personal profiles, trend pieces, and multimedia content.

Technology moves about a mile a minute these days. You've finally mastered Facebook only to discover the next big thing has already happened.

Tired of getting beat up on price? Tired of losing clients to web stores, manufacturers who sell direct and competitors who seem able to undercut you at will? Maybe it's time to reconsider the role price plays in your business.

It's been there for you for thousands of years.

It is portable, consistent and offers its users an undeniable level of security despite its reputation for being the number one killer of trees. Even with the invention of cell phones and the Internet, paper has proven itself as a versatile and effective form of communication.

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