The way Lynn M. Rogge sees it, operating on price alone is the worst blunder a distributor can make. And with 50 years in the game, it's a safe bet that he knows a thing or two.
Hauppauge, New York
Elise Hacking Carr is managing editor for PRINTING United Journal, and the special projects editor.
For years, the printed forms segment has been the central topic of some ugly rumors: They aren't very eco-friendly; there's no money in this maturing market; a permanent transition to electronic forms is inevitable. Sound familiar?
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