Direct Mail

In a world where everyone is scrambling to label themselves “data-driven,” catalog marketers and direct mailers get to claim veteran status. We were data-driven before it was cool, back when it was called “direct marketing.” And as the digital person at an agency with a long history of direct marketing, I’ve never understood the rush…

The Colortree Group is facing more difficulties as it is confronted with a petition from creditors seeking Chapter 7 liquidation...

Direct mail marketing can be fun! The more interactive it is, the better your results are going to be. With all the marketing messages people see each day; you need to make your mail stand out. How are you doing that now?...

According to multiple reports, the Colortree Group, a direct mail printer based in Henrico, Va., abruptly closed its doors on Monday, June 3. One article from Richmond BizSense's Jonathan Spiers...

For Print+Promo’s 2019 State of the Industry Report, we dug deep to measure print industry health, learn how policies from the Trump administration are impacting print and promo, and find answers to questions, like: Which verticals are poised for growth? As part of our investigation, we…

It’s difficult to know where to begin Print+Promo’s 2019 State of the Industry Report. For the past two years, one man has overshadowed the political stage: Donald J. Trump. Long before the 45th president of the U.S. vowed to “Make America Great Again,” he didn’t hold back when it came to pro-business stances, something that resonated with executives across all segments, including the printing industry...

Keep Me Posted (KMP) is a global advocacy campaign working for the right of every consumer to choose, free of charge, how they receive important information from their service providers—on paper or electronically. Overseen by Two Sides North America, the KMP North America campaign will focus on...

Times being what they are, stamps do not receive enough press, much to the dismay of philatelists everywhere. However, come January, the affixers could become a sticky subject, as the board of governors for the United States Postal Service (USPS) yesterday sought permission from the Postal Regulatory Commission to up the cost...

Direct mail campaigns work to acquire customers. About 52 percent of marketers recognized that fact in 2017, investing in the channel for that purpose, Target Marketing reported in the January/February issue of the magazine. The "2016 Media Usage Survey" similarly showed that a little more than half of marketers used direct mail campaigns to acquire customers in 2016 and 2015...

On June 12, President Donald J. Trump announced his intent to nominate Robert C. Tapella as director of the U.S. Government Publishing Office (GPO). The director serves as the CEO of the agency, which opened on March 4, 1861...