Business Management - Marketing/Sales

As a trend that aims to make brands or products have greater appeal to customers by highlighting either superior quality or exclusivity (or both), premiumization is an opportunity that points, in some cases, strongly and directly toward the printing industry.

Portland Leather Goods is a powerful success story of how a multi-channel approach can help a brand reach consumers.

AI-driven tools have the potential to revolutionize how your sales team works.

The Out of Home Advertising Association of America (OAAA) announced the 81st Annual OBIE Award winners. 20th Century Studios for “Avatar: The Way of Water” campaign created by Disney takes home the Gold and Platinum OBIE Awards.

How often in the print industry do we say no?

Phil Webster, Head of Industrial Sales for EMEA at Drytac, explains how the manufacturer’s flexible approach to developing custom solutions for clients can help solve problems across a wide range of markets and industries.

While it's easy to think of the retail segment as monolithic — a bunch of stores and shops with more or less the same needs and expectations, the reality of the retail space is much more nuanced than that.

Is your business looking for a new method to gain customers? Referrals can be an effective way to…

Experiential marketing is becoming more and more popular – printers can take the lead.

Indonesia Epson Industry, a printer factory of global technology firm Epson, has once again achieved platinum status in the Validated Assessment Program (VAP) of the Responsible Business Alliance (RBA) for reaching industry-leading levels of corporate social responsibility.