Business Management - Marketing/Sales

Leveraging Technology and PRINTING United
October 24, 2019 at 1:00 am

Founded in 1896, Rainier Industries is one of the oldest businesses in Washington state. We base decisions on a long-term philosophy without compromising short-term constraints. We build and nurture long-term relationships with teammates, customers, and suppliers.

Mactac Celebrates 60 Years
October 24, 2019 at 1:00 am

Mactac celebrates its milestone 60th anniversary this year. Founded in 1959, Mactac’s pressure-sensitive adhesive materials are used in a wide range of markets and industries.

And the Winner is…
October 24, 2019 at 1:00 am

Sabine Geldermann, director of drupa and global head, printing technology, Messe Düsseldorf, is the recipient of this year’s Girls Who Print Girlie Award, coinciding with Girls Who Print’s 10th anniversary.

It’s All About the Nickels
October 24, 2019 at 1:00 am

Every year I look forward to making the pilgrimage to PRINTING United (formerly the SGIA Expo) for the latest and greatest in decorated apparel, and to remind me of the little things I tend to forget. I often call those little victories “nickels.”

A Quest for Innovation Leads to PRINTING United
October 24, 2019 at 1:00 am

“Our team is passionate about printing and very curious about new techniques, innovations, and new potential projects in the industry,” Javier Pedro, product designer with London-headquartered MOO says. “PRINTING United merges all of this in one place, which makes our task much easier.”

SGIA Members Save with UPS
October 24, 2019 at 1:00 am

Before you purchase anything online, what do you do first? You more than likely check the ratings and reviews, compare the best reviews against the worst, and make a judgement based off other’s experiences and opinions.

Why Being Rejected for a Refund Isn’t the End of the Matter
October 24, 2019 at 1:00 am

Would you accept being charged extra if FedEx damaged your package before it reached the customer? Most certainly you wouldn’t, nor should they, if they were told the label had somehow been compromised. The label is a part of the package, after all, and this makes it part of the carrier’s responsibility.

The Power and Profit of Integration
October 24, 2019 at 1:00 am

The integration of print and marketing services offers print service providers considerable opportunities for growth. The Data & Marketing Association (DMA) recently released a Cost-per-Acquisition analysis that bears witness to the power of print in an integrated marketing campaign.