Business Management - Marketing/Sales

If you’re planning to align your business with a specific vertical market, or more effectively serve one (or several), it’s important to consider how to do it most effectively. The 15 tips below are drawn from the experiences of companies laser-focused an specific verticals.

Assessing customers into three groups — customers, prospects, and suspects — may set you up for sales success in 2024.

Describing a handful of the sales from the Expo floor does not illustrate the immensity of the sales, but does provide a pulse.

Flexcon Global announced a transformation of its corporate brand.  The company’s evolution to become a preferred provider of innovative coatings and functional technologies continues after almost 70 years. And with this new brand, Flexcon is introducing the next chapter in its story.

Kongsberg Precision Cutting Systems (Kongsberg PCS) enjoyed a hugely successful PRINTING United expo, surpassing double-figure total sales across the three days - and selling one of the four powerful tables at the heart of its display within minutes of the event opening.

Orbus Visual Communications introduced the 2023-2024 editions of The Exhibitors’ Handbook and Promo Handbook product catalogs, adding the newest products – MODify and Blaze.

"Starting the quest for knowledge, she says, includes knowing the difference between interior designers and interior decorators."

Ben Grossman, co-owner of Grossman Marketing Group, speaks about the company's recent acquisitions, as well as how the growing marketing company approaches printing services, suppliers, and value for apparel, promotional products, and event-focused printed applications.

Orbus Visual Communications announced that Ultima Displays Canada is now officially rebranded as Orbus Visual Communications Canada.

Denise Gustavson, editorial director at PRINTING United Alliance, discusses her two groundbreaking sessions “How to Thrive and Survive in Turbulent Times,” and "The Automation Audit," at the upcoming PRINTING United Expo, taking place October 18-20 in Atlanta, Georgia.