Marketing and Sales

alphabroder/Prime Line, Trevose, Pa., announced today that hardgoods president Jeff Lederer will be leaving the company after 27 years. “It has been my honor to work alongside so many incredibly talented, dedicated, hard-working team members and customers,” Lederer said. “By building on a legacy started by my father, Prime grew to become one of the industry’s…

If you weren’t already on team Cash App, the money-sending app is trying its best to recruit new users the way just about every other brand has this year: a robust offering of apparel stylized as streetwear. But there's a pretty ingenious promotional twist here, too...

I am seeing lots of posts on social media about how much people look forward to saying “good riddance” to 2020 and getting started with the new year. These folks seem to think that all of the challenges of 2020 are going to magically disappear on New Year’s Day. Please let me encourage you to…

Let’s be real, this year has been one full of unpredictable events and unique challenges. Many markets and industries have had to fight harder than they ever have, while others were able to swing a massive growth in product sales and leads. If we’ve gained any takeaways from these highs and lows, it’s that we…

Given Rep. Alexandria Ocasio-Cortez's polarizing political status, there are plenty of people waiting to criticize her. After AOC posted a new line of merchandise that outlines some aspects of her platform, internet commentators noticed something resembling hypocrisy. The “Tax the Rich” sweatshirt is listed for $58...

We have all met those people who we felt were constantly selling to us, and most of us don’t like it. So why would we want to be like that? My guess is most of us don’t, but it may take some reflection to really make sure we are being our best, most authentic selves and not just selling...

This year, SXSW didn't happen, as the festival was called off due to the pandemic. But, going forward, SXSW won't be abandoning its creative and commercial partners and the ecosystem of brand-building it cultivates in Austin. It’s just doing it a little differently by creating a “Digital Swag Bag"...

The Philadelphia Inquirer reported that, since that fateful day, Four Seasons Total Landscaping has fulfilled more than 35,000 orders for T-shirts, sweaters and face masks totaling more than $1 million in sales. Staff have had to take turns packing up the orders in the company’s conference room to keep up with the demand...

If you’re looking to improve your success, it begins by asking yourself why you do what you do — why are you in sales.

Hopefully, most of your holiday orders are already taken care of to beat the shipping crunch from the surge in online shopping. But we all know there's going to be rush orders from customers getting a late start. And, this year especially, these holiday and seasonal promotions will need to be effective and memorable...