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It's the most wonderful time of the year, folks. At least it is for shark fans. Selachophobes are probably wise to stay away from the Discovery Channel for the next few days. That's right. It's Shark Week. And to celebrate the most celebrated educational television event of the year, Discovery Channel teamed up with an…
Did you hear about the mysterious case of a perfectly preserved In-N-Out burger that suddenly appeared on the streets of Queens? This isn't the set-up of a bad joke. It really was a puzzling event that had the internet lit up with conspiracy theories ranging from art instillations, viral marketing and a few East Coast…
The most sought-after sponsorship in English soccer (read: "football") might just be the company that is removing its logo from all apparel. For the uninformed, European soccer clubs have at least one shirt sponsor that takes up prime real estate on the front of their jerseys. Some teams in less lucrative leagues look like NASCAR…
If they are following Atlantic League action this year, baseball purists already have enough to gripe about, as Major League Baseball (MLB) is using the independent collection of teams to try out some possible rule changes. While the idea of stealing first base might be enough to roil their sensibilities, the thought of having players…
The music industry is in a weird place right now. In the past, it was simple. Artists make albums, people buy those albums at the record store, then go see the artists in concert and buy merchandise while they're there. Things aren't so simple anymore, and it's forced artists to rethink the way they market…
When you think of movie studios, you probably think of the giants like Disney, Universal, 20th Century Fox and Paramount. Those are the ones churning out the giant blockbusters and opening insane theme parks. But movie buffs are probably familiar with A24, the studio quietly producing some of the most critically acclaimed indie flicks of…
Scoring a mention on “Stranger Things,” whose Season 3 episodes have set Netflix viewership records since their July 4 debut, has become the athletic equivalent of suiting up for the Golden State Warriors. In other words, there is always going to be a shot at glory, with promotional prowess being the case for the people…
It'd be weird for a company to say they don't want you to buy their merchandise. On the surface, a video game developer CD Projekt telling fans to avoid buying promotional apparel online seems counterproductive to their mission, but really it's trying to protect its customers from scams while looking out for its own future…
You probably remember the scene in "Spaceballs" where Mel Brooks' character tells us that "it's all about the merchandising!" What you might not know is that, ironically, all of that merchandise never saw the light of day, thanks to an agreement Brooks made with George Lucas.
The St. Louis Blues, fresh off claiming an NHL title for the first time in the franchise's 52-year history, have found themselves on quite a high these last three weeks, with Promo Marketing’s Philadelphia base finding itself a part of the hoopla thanks to a promotional T-shirt born in the City of Brotherly Love. That…
