Top 100 Print Buyers for 2020 and Forecast of How Much Printing Each One Will Procure
Who would predict that AT&T would become the world’s largest printing buyer? The telecom giant is much more than “Ma Bell” as it rings up in 2020 as the world’s largest entertainment and communications provider, according to the Printing Impressions Top 100 Print Buyers forecast for 2020.
The integration of a myriad of bi-coastal cross-media brands through DirecTV, Warner Media, and other acquisitions will add up to nearly $1.5 billion for print imaging subcontracted to more than 800 facilities in the U.S. alone. The global buys could exceed $2.2 billion.
In all, seven entities on the 2020 Printing Impressions Top 100 Print Buyers are billion-dollar-plus buyers, followed by a decline in the number of brands at No. 8 Procter & Gamble, and an on-again-cooking up McDonald’s at No. 10. A newcomer is No. 9 Uline, to be the world’s largest wholesale and online provider of packaging materials.
Collectively, the Top 10 buyers alone will account for more than 5% of all printing in the coming year. However, the revenues of the Top 10 printing providers are 3.8-times greater, making for a very crowded procurement office “waiting room,” and empty and underutilized pressrooms.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
