{"id":5942,"date":"2010-10-19T00:00:00","date_gmt":"2010-10-19T00:00:00","guid":{"rendered":"http:\/\/network.napco.com\/print-and-promo\/article\/dma-names-geico-2010-marketer-year\/"},"modified":"2015-07-30T11:10:18","modified_gmt":"2015-07-30T11:10:18","slug":"dma-names-geico-2010-marketer-year","status":"publish","type":"article","link":"https:\/\/network.napco.com\/print-and-promo\/article\/dma-names-geico-2010-marketer-year\/","title":{"rendered":"DMA Names GEICO the 2010 Marketer of the Year"},"content":{"rendered":"<p>Headquartered in New York, <strong>The Direct Marketing Association (DMA)<\/strong> has honored GEICO with its 2010 Marketer of the Year Award during a ceremony at the Moscone Convention Center, held during the DMA2010 Conference &amp; Exhibition, the Global ROI Marketing Event.<\/p>\n<p>Each year, the DMA Marketer of the Year award honors a company or an individual for outstanding achievements in the multichannel direct marketing community. This year, Lawrence M. Kimmel, DMA&#8217;s CEO, presented the award to Anne Bodnar, manager, database marketing on behalf of GEICO, for its innovations, leadership and work that exhibits corporate and environmental responsibility.<\/p>\n<p>GEICO&#8217;s roots are as a direct marketing company, and that tradition continues in its advertising today. Skillfully using a wide variety of humorous icons and media including print, television, digital, mobile and radio, each communication is designed to build &#8220;sales overnight, brand over time.&#8221; By fusing brand with entertainment and melding traditional and direct marketing to appeal to all demographics, GEICO has enjoyed continued success.<\/p>\n<p>For more information, visit <a href=\"http:\/\/www.the-dma.org\" target=\"_blank\">www.the-dma.org<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Headquartered in New York, <strong>The Direct Marketing Association (DMA)<\/strong> has honored GEICO with its 2010 Marketer of the Year Award during a ceremony at the Moscone Convention Center, held during the DMA2010 Conference &#038; Exhibition, the Global ROI Marketing Event.<\/p>\n","protected":false},"author":123,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","coauthors":[29487],"class_list":["post-5942","article","type-article","status-publish","hentry","tag-exhibition","tag-geico","tag-marketer","tag-marketing-company","person-anne-bodnar","person-lawrence-m-kimmel","location-new-york"],"_links":{"self":[{"href":"https:\/\/network.napco.com\/print-and-promo\/wp-json\/wp\/v2\/article\/5942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/network.napco.com\/print-and-promo\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/network.napco.com\/print-and-promo\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/network.napco.com\/print-and-promo\/wp-json\/wp\/v2\/users\/123"}],"replies":[{"embeddable":true,"href":"https:\/\/network.napco.com\/print-and-promo\/wp-json\/wp\/v2\/comments?post=5942"}],"wp:attachment":[{"href":"https:\/\/network.napco.com\/print-and-promo\/wp-json\/wp\/v2\/media?parent=5942"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/network.napco.com\/print-and-promo\/wp-json\/wp\/v2\/coauthors?post=5942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}