Form\/label combinations offer unique design challenges and high sales margins<\/p>\n
By Eric Fiedler<\/p>\n
Form\/label combinations are a favorite product for distributors to sell—because they really don’t have to do much selling.<\/p>\n
“It’s one of those products that sort of sells itself because when a customer contacts us through the Internet, they are already trying to solve a specific problem, and they’ve already figured out it’s a form\/label combination that they need,” said Ron Woodrell, president of Cal-West Business Forms, a Fair Oaks, Calif.-based distributorship.<\/p>\n
“With this product you go back to what you’re supposed to be doing with every order, which is solving a problem and genuinely helping a customer save time and money,” said Frank Geisler, CFC, President of Proforma Printnet, Marina, Calif.<\/p>\n
As easy as they may be to sell, however, most form\/label jobs are highly customized, and require that the designer take a number of variables into consideration.<\/p>\n
“In the old days, we were limited because we would come up with a creative solution, but weren’t able to find a manufacturer who could handle it,” said Patrick Bossio, CFC, branch manager of RBF, Livonia, Mich. Bossio said that advancements in manufacturing processes, such as blown-on labels, have allowed him to design with only the customer solution in mind. “The possibilities with this product are almost endless,” he said.<\/p>\n
When designing form\/label combinations, Bossio said RBF uses a team approach to channel all the possibilities into the most effective design. “The designers add all the bells and whistles, then we try to come up with a solution from a customer’s perspective, merge the two and come up with a hybrid,” he said.<\/p>\n
Bossio said the first thing to consider when designing a form\/label product is the application. “You may have a slick looking form\/label that saves the client a little money, but if the application takes twice as long to utilize, then it doesn’t make sense,” he said.<\/p>\n
The next thing Bossio concentrates on is the type of machine on which the product will be printed. “Whether it’s a laser application or pinfed application will drastically change the design of the document,” he noted.<\/p>\n","protected":false},"excerpt":{"rendered":"
Form\/label combinations offer unique design challenges and high sales margins By Eric Fiedler Form\/label combinations are a favorite product for distributors to sell—because they really don’t have to do much selling. “It’s one of those products that sort of sells itself because when a customer contacts us through the Internet, they are already trying to solve a specific problem, and they’ve already figured out it’s a form\/label combination that they need,” said Ron Woodrell, president of Cal-West Business Forms, a Fair Oaks, Calif.-based distributorship. “With this product you go back to what you’re supposed to be doing with every order, which is solving a problem and genuinely helping<\/p>\n","protected":false},"author":123,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","coauthors":[29487],"class_list":["post-5212","article","type-article","status-publish","hentry","category-labels","tag-combination","tag-favorite-product","tag-formlabel-combinations","tag-product","tag-sales-margins","company-rbf","person-cfc","person-eric-fiedler-form","person-frank-geisler","person-livonia-mich-bossio","person-ron-woodrell","location-fair-oaks","location-marina-calif"],"_links":{"self":[{"href":"https:\/\/network.napco.com\/print-and-promo\/wp-json\/wp\/v2\/article\/5212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/network.napco.com\/print-and-promo\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/network.napco.com\/print-and-promo\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/network.napco.com\/print-and-promo\/wp-json\/wp\/v2\/users\/123"}],"replies":[{"embeddable":true,"href":"https:\/\/network.napco.com\/print-and-promo\/wp-json\/wp\/v2\/comments?post=5212"}],"wp:attachment":[{"href":"https:\/\/network.napco.com\/print-and-promo\/wp-json\/wp\/v2\/media?parent=5212"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/network.napco.com\/print-and-promo\/wp-json\/wp\/v2\/coauthors?post=5212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}