{"id":8572,"date":"2015-05-19T00:00:00","date_gmt":"2015-05-19T00:00:00","guid":{"rendered":"http:\/\/network.napco.com\/print-and-promo\/aggregatedcontent\/usps-postcard-use-up-among-direct-marketers\/"},"modified":"2015-07-30T11:22:52","modified_gmt":"2015-07-30T11:22:52","slug":"usps-postcard-use-up-among-direct-marketers","status":"publish","type":"aggregatedcontent","link":"https:\/\/network.napco.com\/print-and-promo\/aggregatedcontent\/usps-postcard-use-up-among-direct-marketers\/","title":{"rendered":"USPS: Postcard Use is Up Among Direct Marketers"},"content":{"rendered":"<p>Consumers may notice they&#8217;re getting fewer postcards from friends, but USPS says direct marketers are still fans of the mail option. Specifically citing a product called &#8220;Every Door Direct Mail,&#8221; USPS says on Monday that what it first issued as &#8220;postal cards&#8221; in 1873 are still distributed in the billions each year.<\/p>\n<p>&#8220;Since the [EDDM] service was launched in 2011, USPS has handled about 1.2 [million] transactions, resulting in over 6.4 [billion] pieces of mail and more than&#8230;$1.2 [billion] in revenue,&#8221; USPS tells Target Marketing on Monday. &#8220;We are seeing growth in this type of mail. These are mostly oversized marketing\/business postcards.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumers may notice they&#8217;re getting fewer postcards from friends, but USPS says direct marketers are still fans of the mail option. Specifically citing a product called &#8220;Every Door Direct Mail,&#8221; USPS says on Monday that what it first issued as &#8220;postal cards&#8221; in 1873 are still distributed in the billions each year.<\/p>\n<p>&#8220;Since the [EDDM] service was launched in 2011, USPS has handled about 1.2 [million] transactions, resulting in over 6.4 [billion] pieces of mail and more than&#8230;$1.2 [billion] in revenue,&#8221; USPS tells\u00a0Target Marketing\u00a0on Monday. &#8220;We are seeing growth in this type of mail. These are mostly oversized marketing\/business postcards.&#8221;<\/p>\n","protected":false},"author":123,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","coauthors":[29487],"class_list":["post-8572","aggregatedcontent","type-aggregatedcontent","status-publish","hentry","category-direct-mail","tag-marketingbusiness-postcards","tag-postcard"],"_links":{"self":[{"href":"https:\/\/network.napco.com\/print-and-promo\/wp-json\/wp\/v2\/aggregatedcontent\/8572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/network.napco.com\/print-and-promo\/wp-json\/wp\/v2\/aggregatedcontent"}],"about":[{"href":"https:\/\/network.napco.com\/print-and-promo\/wp-json\/wp\/v2\/types\/aggregatedcontent"}],"author":[{"embeddable":true,"href":"https:\/\/network.napco.com\/print-and-promo\/wp-json\/wp\/v2\/users\/123"}],"replies":[{"embeddable":true,"href":"https:\/\/network.napco.com\/print-and-promo\/wp-json\/wp\/v2\/comments?post=8572"}],"wp:attachment":[{"href":"https:\/\/network.napco.com\/print-and-promo\/wp-json\/wp\/v2\/media?parent=8572"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/network.napco.com\/print-and-promo\/wp-json\/wp\/v2\/coauthors?post=8572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}