DMA Appoints New CEO

The Direct Marketing Association (DMA), a trade association of businesses and nonprofit multichannel marketers, has appointed Lawrence M. Kimmel as its new chief executive officer.

Kimmel is the former chairman and CEO of Grey Direct Global Network, a leading direct and digital agency, where he was responsible for up to 49 offices in 42 countries. Kimmel, who started today, is based in DMA's New York headquarters.

"DMA is enormously pleased that Larry Kimmel has agreed to serve as our next CEO," said DMA Board Chairman Steven Dapper. "Larry brought Grey Direct record-breaking results virtually every year he led the firm, successfully serving many of the world's leading companies. He will bring to DMA an extraordinary depth of global experience, a strong management capability, and powerful insights into the evolving and exhilarating direct and digital marketplaces. We look forward to his leadership and strategic guidance to our staff, the Board, and our vast membership.

Kimmel said, "This is an exciting time to be in marketing, yet it is also a period that demands far more innovation, collaboration and education. As such, it will be rewarding to ensure that DMA members get every competitive advantage, and that the broader marketing community and consumers are well served by the critical activities of DMA's Government Affairs group in Washington, DC."

For for more information, visit www.the-dma.org.