Peer to Peer

Movements are groups of people, like peer-to-peer fundraisers participating in an event, doing particular things because they believe particular things. Individuals form a belief by seeing themselves—literally as in, “I see my body doing this”—performing actions that support an idea, and taking on that mental idea. It doesn’t matter why a person’s body is engaged in the behavior, the mind will typically take on the belief demonstrated by the behavior...

Members of the ALS community aim to reignite the ice-bucket challenge with an eye to making it an annual fundraising event, while acknowledging it will likely continue on a smaller scale. Their rallying cry: Every August until a cure. "A lot of people think it was a one-time shot," said Pat Quinn, who was diagnosed…

Ewan Gordon ran a marathon every day for six weeks straight—a whopping total of 1,050 miles—for charity. The Englishman ran the entire length of Great Britain—and grew out his hair and beard to look like Forrest Gump.